As per research studies, it is estimated that avoiding breakfast can lead to serious health consequences. Moreover, the on-the-go menu and fast food items offered by such restaurants fuel the market growth. Restaurants have observed that including a wide-ranging breakfast menu with its all-day availability acts as a growth-driving factor leading to increased revenues. This is leading to the huge adoption of breakfast by consumers.
Growing health concerns upholds breakfast as an important meal of the day.
The global breakfast restaurant market size was valued at USD 29.43 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2021 to 2028.
